A friend and I opened the same public Instagram profile, and we noticed that the following list did not appear in quite the same order. That made me wonder whether Instagram personalizes the results for each viewer or changes the order for other reasons. I had previously thought the list might reflect recent activity, but now I am not confident about that assumption. It would be useful to understand what the order actually tells us and what it cannot prove. Has anyone noticed the same thing, and how do you interpret following lists without jumping to conclusions?
