Something I've been thinking about with Web3 PR is that most crypto projects already know how to reach crypto-native readers.
The harder part can be getting in front of people who aren't spending their day on crypto Twitter or crypto-specific publications — founders, business operators, investors, technology professionals, and potential partners.
That's where a
press release on Business Insider caught my attention. Business Insider isn't a crypto publication, so the audience is quite different from something like CoinDesk or Decrypt.
I was comparing distribution options and found Web3 Newswire's Business Insider placement. The regular price is $400, while Web3 Newswire currently offers it for $350.
I wouldn't expect a press release alone to generate customers, though. I'd see it more as one piece of a broader credibility campaign, especially when a company has something substantial to announce.
For a Web3 startup, I'm curious what others think: is getting visibility outside crypto-specific media actually useful for building credibility with mainstream business audiences, or is it better to stay focused on crypto publications?
