What is social media marketing for small businesses?

Social media marketing for small businesses is the process of using platforms like Facebook, Instagram, LinkedIn, and TikTok to promote products or services and connect with potential customers. Social media marketing for small businesses helps increase brand awareness, drive website traffic, and build lasting relationships with audiences. By sharing valuable content and engaging with followers, businesses can attract new customers while retaining existing ones. A well-planned strategy also improves credibility, boosts sales, and provides measurable results through analytics and customer insights.