Posted on 23. Mar 2026
It is said that the brick-and-mortar stores did not adapt quickly to the omnichannel environment, thus, they did not compete well with the e-commerce retailers. However that is not the entire story. Even some of the largest retailers today began online with no physical outlets, and currently those Ecommerce Operations Services planning to leap into omnichannel are experimenting with online-to-offline commerce.
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